Less time navigating your site. More time shopping.
Visual commerce connects a brand's visual assets - imagery, video, GIFS, even animated content - with shoppers' path-to-purchase. Call-to-action overlays, when clicked, open a quickview or lightboxed product page. Shoppers can easily add products to cart — there's no need to load a product page or search a category grid.
Why leading brands use visual commerce
Successful visual commerce campaigns lead with value and inspiration, creating a connection between shopper and brand. They also make it easy for customers to buy what they see, the moment they decide they want it. These campaigns increase engagement and conversions.
With visual commerce, customers spend less time navigating your site and more time shopping.
Download this Retail TouchPoints Special Report to discover 3 campaign ideas that will help you leverage visual commerce.