How Neiman Marcus showcases designer fashions with interactive lookbooks
Neiman Marcus creates more than 150 digital lookbooks annually to showcase its designer collections. With Zmags Creator, the team can rapidly create, publish, and edit imagery that’s integrated with Oracle/ATG Commerce.
Hero images on each designer’s page illustrate their unique products – but ecommerce platform limitations prevented the team from using rich shopping functionality. Instead, visitors were forced to “shop the grid” to find featured products.
Now, consumers can engage with a brand from a rich media experience - and shop the look seamlessly.
Download the case study and learn how Creator helped Neiman Marcus improve customer engagement, conversion rates, and online sales.