Read how Murad uses content to attract new customers
Murad, a Unilever brand, struggled with long turnaround times for rich or interactive content.
Their Magento templates were overly complicated. The alternative, custom development, caused stress + friction between Creative and IT (not to mention a 2+ month timeline).
But now, Murad can be both creative and agile with content-centric customer acquisition.
With Zmags Creator, they can:
- Design multichannel customer acquisition campaigns featuring rich content
- Create new types of content like quizzes and buying guides
- Enjoy significant increases in engagement