Are you getting your share of mobile conversions?
With 77% of Americans owning a smartphone, mobile ecommerce is a large opportunity for retailers of all sizes. Yet it's often still an afterthought, or a time-consuming hurdle, for large and small retailers alike.
Mobile holds a significant place in the ecommerce buying process — for price comparison, education, product discovery, and of course on-the-go purchasing.
But consumers on mobile devices behave quite differently than desktop users.
31% of ecommerce conversions happen on mobile devices. So to get your share, you've got to understand what mobile shoppers want.
Watch this webinar to learn:
- Why mobile really matters
- Your options for creating a mobile-optimized ecommerce site
- Which stages of the customer journey matter for mobile vs. desktop audiences
- How to craft rich content campaigns that convert on the small screen