Read how Godiva saw a 300% increase in conversions
As Godiva expands its direct-to-consumer business, brand storytelling has gained strategic importance. More and more customers wanted to learn about Godiva's heritage, product quality, and production, as well as shop key product offerings.
Godiva's small web team saw the opportunity to engage, educate, and convert its digital audience on Godiva.com with conversational, lifestyle-driven digital experiences. But facing big goals for 2016, they knew their rich content production process couldn't scale. They needed more content, faster, and needed it to be easy for any team member - and even other departments - to be empowered to create web content. Custom coding and development cycles simply weren't an option.
With Creator by Zmags, Godiva can create gift guides, trend pages, shoppable video, and shop-the-look branded content without coding. And better still, these rich content shopping experiences are generating a higher conversion rate.
Get the scoop on Godiva's sweet success story.