Leverage Email and On-Site Content Together
80% of retail professionals say that email marketing is the best way to drive customer retention. At the same time, only 30% of retail email list subscribers have actually made a purchase from the retailer who’s emailing them.
Leveraging personalized emails and on-site targeted digital shopping experiences in tandem will maximize engagement, conversions, and customer loyalty. When you create relevant, valuable content on your retail website — like a how-to guide, shoppable trend page, or exclusive merchandise preview — and send the right subscribers to those experiences, you will connect more deeply with shoppers and drive revenue.
Watch the Webinar Replay
Watch the webinar, From Inbox to Inspiration: Leveraging Email and On-Site Content in Ecommerce, to discover:
- Best practices for retail email marketing, including welcome and cart recovery campaigns
- Tips for creating mobile-first, interactive landing page experiences
- How to pair the right emails with the right rich content types