Combining Strategic Email Campaigns and Rich Content Landing Pages
Shoppers have come to expect a rich and convenient user experience at every stage of their customer journey. One of the best ways retail marketers can deliver this level of engagement is through the combination of email marketing and rich landing page content.
When you create email and rich content in tandem, the two pieces complement each other throughout the customer journey to deliver a rich shopping experience from inbox to landing page. In this ebook, we'll examine how you can combine these two pillars of marketing to create high impact campaigns.
Download the ebook to learn:
- Why email marketing matters now more than ever
- Why shoppers expect content that goes beyond the product grid
- How to match strategic email campaigns with content landing pages