The Three-Step Content Strategy
Rich content is a game changer across all industries - in fact, 61% of consumers report they are more likely to purchase from a company that provides rich custom content. The insurance industry is no different. For a customer who is just beginning the insurance selection process, a streamlined, educational, and interactive online experience can make or break their purchase decisions.
In this ebook, we'll detail how insurance marketers can begin forming their content strategy. We divide the process into three steps:
1. Connect - Select and implement the right tools to build an ecosystem
2. Create - Build the rich content that is specially targeted towards your customers
3. Convert - Turn website visitors into customers
Download the ebook to learn more!