The Three-Step Content Strategy
Rich content is a game changer across all industries - in fact, 61% of consumers report they are more likely to purchase from a company that provides rich custom content. The beauty and cosmetics industry is no different. Beauty and cosmetics customers want an online shopping experience that not only provides guidance throughout the product discovery process, but is also rich and engaging.
In this ebook, we'll detail how beauty brand digital marketers can begin forming their content strategy. We divide the process into three steps:
1. Connect - Select and implement the right tools to build an ecosystem
2. Create - Build the rich content that is specially targeted towards your customers
3. Convert - Turn website visitors into customers
Download the ebook to learn more!