Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement fundamental techniques to spread brand awareness, we have come up with 5 creative word of mouth strategies to really make your company stand out.
Everyone Loves Surprises
… and don’t let anyone tell you otherwise. Everyone wants in on super-secret events and deals. Hype launches and products up by campaigning around big reveals or sales. By not giving people answers as to what’s going on, customers and prospects will turn to each other to fill in the missing pieces.
Get a Cult Following via Influencers
Influencers have the most power when it comes to gaining brand awareness. Influence marketing offers various results including a massive reach, high engagement rate, and influencers’ praise. With so many followers, influencers on Instagram have the largest audience than on any other social media platforms. Tapping into a massive following can make your brand the leading one on everyone’s mind.
What is this you may ask? Well, according to Hubspot, this type of marketing is an “unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.” Think of sticker, graffiti, posters, etc. This is a great way to make your brand more visible, more mysterious, and more talked about.
Don’t be afraid to be unique because that’s what makes your company special. Remember the Old Spice Man? Old Spice deodorant ran several campaigns around the character by adding a quirky work culture which let the company stand out from competitors. Ads and marketing that people find funny or entertaining can be shared over and over allowing people to see your brand name more.
Humanize Your Company
Listen, earthlings, your company is made up of many people. Do not lose a human touch. It is sometimes hard to remain personal and on an individual level when your company keeps growing. People tend to prefer brands that have humanized brands on social media so try to be responsive when followers engage with your brand.
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