It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for a cheap laugh, I think of it as comical genius or – pardon my French – je na sais quoi. *BA-Dum-Chishhh* It’s important to have a consistent voice across all platforms to ensure your…
Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…
It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30th installment for Discovery Channel. Since its debut in 1988, “Shark Week” has enticed millions of viewer around the world, making the TV channel a…
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I do a play on words? Can I create a trademark daily post? Digital marketers are constantly looking for new ways to instantly grab the attention of customers. Whether its memes buyers can relate to…
With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current…