online shopper behavior

Customer loyalty in ecommerce

Customer Loyalty in Ecommerce

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)”[i] This means prioritizing engagement and customer loyalty is more important than ever for brands interested in long-term sustainable growth. The value of…

Amazon Prime Day 2017 - By The Numbers

Amazon Prime Day 2017: How Are You Celebrating?

Black Friday, Cyber Monday, and now – Amazon Prime Day. It is a huge opportunity for the retailer, and in three short years has become a celebrated event. It was estimated that Amazon reached over $525 million in sales last year ( – and that number is only expected to grow. To celebrate Amazon Prime Day 2017,…

Responsive Ecommerce Design for Retail Sites

Responsive Ecommerce Design for Retail Sites

Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retailers with responsive websites a significant advantage as shopping habits shift and device types diversify. Shopping is Increasingly…

Shopping Through Content

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…

Marketing technology in ecommerce era

Marketing and Technology in the Ecommerce Era: Three Tips

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of ecommerce are working together now more than ever before. At Fashion Digital New York 2015, I participated in…

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