online merchandising

Shopping Through Content

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…

guided selling tool tips

Guided Selling Tools: Top 5 Tips

Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing customer experience as priority #1. Guided selling tools are one approach Marks & Spencer uses to provide…

Introducing Zmags Creator Marketing Platform

Introducing the Creator Content Marketing Platform

We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform.   Creator gives…

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