First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…
Yes, we all want to be in the ultimate Hollywood clique which consists of Taylor Swift, Karli Kloss, Kendall Jenner, and Gigi Hadid. So why can’t ecommerce business be the same? Keep reading to see how ecommerce collaborations can boost your business. Forbes contributor, David K. Williams, remarked that collaborative ecommerce marketing “is the process of…
Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement fundamental techniques to spread brand awareness, we have come up with 5 creative word of mouth strategies to really make your company stand out. Everyone Loves Surprises … and don’t let anyone tell…
Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure out what is the priority and what is not. Creative content is crucial for many aspects of your business. Not only does rich imagery look aesthetically pleasing, but it also can increase your search traffic…
Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the ecommerce world. The apparel ecommerce market has become a $54 billion vertical with new brands creating new platforms and ways to shop online. It’s not the standard way of buying and selling that is…
One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are connecting to your brand in a whole new way. Here are some of our favorite…
For New York Fashion Week Fall 2016, New York & Company VP of Ecommerce + Digital Creative Paul Carroll wanted to get ahead of a marketplace trend that was still relatively unexplored: See Now, Buy Now shoppable experiences. This content allows customers to purchase the Eva Mendes Salon Show collection within hours of hitting the runway, instead of…
Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel. It’s no secret. Consumers in “buy mode” of…