omnichannel retail

Content and your mobile-first strategy

Content and the Mobile Shopping Journey

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to be this…

Holiday retail technology holiday checklist

A Retailer’s Guide: Your 12 Step Technology Checklist for the Holidays

The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful for marketing & ecommerce teams to deliver winning holiday campaigns. Retailers need to support dozens of different technology requirements…

Marketing technology in ecommerce era

Marketing and Technology in the Ecommerce Era: Three Tips

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of ecommerce are working together now more than ever before. At Fashion Digital New York 2015, I participated in…

Black Friday trends

Black Friday 2015: Bricks vs. Clicks

While some retailers — like REI, Patagonia, Dillards and Staples — garnered recent attention by announcing they’d shut down over the Thanksgiving holiday, Black Friday remains one of the biggest shopping days of the year in the U.S. In fact, the National Retail Federation (NRF) found that more than 151 million people shopped in stores and/or online…

Why attend 2015

Why Attend 2015?

Next week is, the National Retail Federation’s annual summit for digital retailers. Thousands of digital marketers and eCommerce professionals will gather to discuss industry trends and challenges, explore latest eCommerce technologies, and share their success stories. Why We’re Excited for #Shoporg15 We’re excited to head to Philadelphia for a number of reasons. Registration is still open…

eTail East 2015 recap and lessons learned

Conference Recap & Lessons Learned: eTail East 2015 in Boston, MA

As first published in Total Retail on August 14, 2015 at This year’s eTail East event was held in our hometown of Boston MA. Over 1500 top retailers gathered in Beantown to discuss ecommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lessons we’re taking…

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