Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retailers with responsive websites a significant advantage as shopping habits shift and device types diversify. Shopping is Increasingly…
As we enter a new year, many retail professionals reflect on past accomplishments and future plans. The past ten years have seen sweeping changes in retail and in how ecommerce providers have evolved to support those changes—not only in how retailers do business, but also in the ways that consumers shop. Here are just a few of…
What a difference a decade makes! Ten years ago, in a pre-iPhone world, Zmags emerged from Copenhagen as an online publishing platform. Since then, we have transformed into a top-tier shoppable content ecommerce company and our products are used by over 1,500 of the world’s leading brands. From Neiman Marcus to Ethan Allen, and from Marks &…
Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing customer experience as priority #1. Guided selling tools are one approach Marks & Spencer uses to provide…
The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful for marketing & ecommerce teams to deliver winning holiday campaigns. Retailers need to support dozens of different technology requirements…
Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is king,” an…
Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention. Now of course, that single digital touchpoint has grown to include mobile, tablet, phablet, desktop, digital kiosks, even game consoles. One size no longer fits all. For example, one recent report published by…
More than ten thousand people will attend the IRCE conference in Chicago next month and will discuss myriad topics. We expect there to be a lot of buzz around retail’s digital transformation at the show, so we asked our team internally what digital topics they thought would be popular at this year’s IRCE. Here are the four…