You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?) Who Would Have Thought…
Amanda Farmer BigCommerce Marketing Strategist and Writer The proof is in the numbers: online shoppers have come to expect a seamless mobile commerce experience that is equivalent in ease-of-use, design, and personalization to what they would receive on desktop or even in-store. According to BigCommerce, if your site isn’t responsive, an estimated 75% of people will leave…
According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •…
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…
The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clear opportunities to get closer to consumers, differentiate from competitors and grow sales by creating a buying journey that puts…
The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the online retail experience. New business models enabled by new technologies epitomize a rapidly changing retail scene.…
There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to be this…
With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers and 90% of agencies agree that “personalization of the web experience is critical to current…