ecommerce website design

Retail marketing content tools infographic

Retail Content Marketing Tools: By The Numbers

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is…

Ecommerce Design Trends 5 Tips To Convert

Ecommerce Design Trends: 5 Tips For Conversions

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •…

Mobile Content Strategy Tips For Retailers

Mobile Content Strategy: 4 Key Steps

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…

Rich Content Creation : Top 3 Challenges

Rich Content Creation: Top 3 Challenges

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016…

The Brand Experience With Dormify

The Brand Experience: 3 Takeaways From Dormify

Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences – not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strategies to bridge the gap between content and shopping. With Creator by Zmags, Gardner and the rest of the…

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