One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place a large collection of products in front of the customer quickly. But they…
Everyone knows the holiday season is a critical sales period for retailers; last year, the retail industry saw a whopping 17.8% increase in online holiday sales year over year, and sales are expected to reach $110 billion in 2017 (emarketer.com). But there’s an emerging trend that all digital marketers need to be prepared to tackle: the new…
It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is…
According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •…
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But…
Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016…
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Kate Somerville – Kate Can Glow What it is: A multimedia experience featuring real product users Why we love it: A good digital experience should tell a story, and this…
Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences – not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strategies to bridge the gap between content and shopping. With Creator by Zmags, Gardner and the rest of the…