Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is touted as “the future of retail,” or “the difference between revenue winners and losers.” But personalization itself is a…
As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action items on their already lengthy to-do list. But with the goals and expertise of marketing…
Paula Rosenblum Managing Partner, RSR Retailers have been engaged in an undeclared price war for almost a decade, perhaps longer. The explosion of digital channels, most especially the mobile device introduced the notion of instant price comparisons. The emergence of Amazon.com as the low-priced provider was a gauntlet thrown down to other retailers. And retailers responded in…
Zack Torman VP of Global Sales – Zmags I joined Zmags as Vice President of Sales in the summer of 2015, so I’m just coming to my second work anniversary. I’m really proud of what we’ve done here in that short time – launching a new product, nearly doubling in employee size, and expanding our reach to…
In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast. But as technology providers, we don’t always showcase the many specific steps in a journey that, for some, can be a…
It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is…
Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016…
The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the online retail experience. New business models enabled by new technologies epitomize a rapidly changing retail scene.…