Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and energy from the conference back to their own companies right away. Second,…
Want to see Cyber-Monday sales year round? Looking to create engaging, shoppable web experiences without IT resources? A key challenge for retailers is to easily create and publish rich shoppable experiences that engage customers the moment they arrive on the site. Brands want the consumer to have a great experience, purchase items, and keep coming back for…
There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content. Yet still, brands need to catch these people and reel them in —…
I am pleased to announce the publication of the second article we were invited to publish as part of our eCommerce Marketing and instant digital gratification series showcased in Marketing Land. See our first article on The Five Steps to Freedom here. As mobile devices increasingly become the main way many of us access our favorite Internet…
Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…
Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of attention. The same applies to marketers trying to reach consumers, they have limited…
It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to be simple to use. You see, when users have powerful yet easy-to-use digital publishing tools and features at their fingertips, they’re freed up…