Liz Earle has been known for its luxurious award-winning skincare but now the brand’s website design has caught the attention of its customers. The specialist skincare brand has recently come out on top as one of the best online shops. This high accolade for Liz Earle was given from a panel of more than 10,000…
Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…
Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about content marketing. But the healthcare industry is at least two years behind other industries in its use of content marketing. Pew Research found that 72 percent of Internet users looked online for health information in 2012. With healthcare…
As a professional shopaholic, Instagram shopping may be the worst thing that has happened to my bank account. The social media platform has created a new feature which includes new product tagging abilities. The feature is easy to use. Simply add your inventory to Facebook and the Shopping on Instagram tab will appear in less…
Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek contributor, Ana Andjelic suggests that new beauty brands “win by offering a killer end-to-end…
Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it’s a thing). Let’s be honest; we’ve all been there. But some people have the affinity to create a brand…
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported to another domain away from their computer screen and onto a hiking path surrounded by thick woods. They enter your website, scroll over the animated river graphics, and through your dynamic site photography to…