customer experience

luxury brands storytelling millennials

Luxury Brands, Storytelling, and Millennials

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling.   For the most part, luxury brands have had a hard time connecting with everyday consumers, making them perceivably untouchable to…

AR and VR revolution

It’s A Revolution: An AR and VR Revolution

Augmented reality and virtual reality are revolutionizing the way customers shop throughout the buyers’ journey. And in 2019, AR and VR will be used commercially with the new Oculus headset, Oculus Quest. The Quest headset is predicted to sell three times more than its predecessor, Oculus Rift, and will offer a mainstream device for users to operate…

Content That Converts

Boost Revenue With Content That Converts

Content That Converts Today’s consumer wants to be wowed at every stage of the online shopping experience, which means delivering rich interactivity; in fact, it’s been estimated that interactive content generates 2X the revenue than “flat” content. Is your content strategy able to keep up? In this ebook, we break down five tips for any brand looking…

Content Marketing Trends

Content Marketing Trends of 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy.  There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…

Top 10 Blogs of 2018

Looking Back: Top 10 Blogs of 2018

Here at Zmags, we had a great year. We wanted to take time to look back at 2018. So, we rounded up Zmags’ top 10 blogs of 2018! Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017 The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game…

holiday gift guides

Holiday Gift Guides: Crafting The Holiday Shopping Experience

There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the…

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