I am pleased to announce the publication of the second article we were invited to publish as part of our eCommerce Marketing and instant digital gratification series showcased in Marketing Land. See our first article on The Five Steps to Freedom here. As mobile devices increasingly become the main way many of us access our favorite Internet…
Things are busy at Zmags, especially on the marketing and business development front, and I am excited to be a part of it. We are fortunate to have over 1500 of today’s leading brands as Zmags customers. To showcase some of the tremendous work our customers are doing pushing the marketing innovation envelope, we are launching a…
Our summer Zmags Code Night last week was a huge success. We now have 82 coders following us on Meetup.com and 22 coders participated in our latest evening of coding, collaborating, networking and engaging technical discussions during the pizza break. Thanks to all that joined us, and we look forward to seeing you at the next Code…
Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…
Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of attention. The same applies to marketers trying to reach consumers, they have limited…
I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. Yet marketers need to reach those consumers with attention-grabbing digital…
With 50% of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer moments.…
More than ten thousand people will attend the IRCE conference in Chicago next month and will discuss myriad topics. We expect there to be a lot of buzz around retail’s digital transformation at the show, so we asked our team internally what digital topics they thought would be popular at this year’s IRCE. Here are the four…