Off the Runway

Off the Runway: Looking Beyond NYFW Catwalk


Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators are just as important as the fashion brands themselves.



It’s no longer just about the designers

Let me be clear: New York Fashion Week would not exist if it wasn’t for the top designers showcasing their work. However, NYFW can also be seen in peculiar places as well: street fashion, Instagram, and other New York companies.




Street Fashion

As a retail ecommer, you don’t have to focus on what is on the runway. Look at the streets of New York to gather inspiration and traction. You can focus on how to get catwalk trends for less or look into new trends consumers are propagating. This is the perfect way to build your brand’s story. What makes you unique and how can people wear your products in the real world?




In need of models? Look to your shoppers and their influencers. These influencers are on the front lines of fashion week. Vloggers, Bloggers, and Instagram influencer are your best brand advocates to ensure potential prospects that your product is the best for them. Especially during NYFW, viewers of influencers are going to want to buy what one of their idols are wearing.




Fashion Week in NYC! #NYFW @wilhelminamodels

A post shared by Jordan Rand (@jordan_rand) on



During Fashion Week, creative content is crucial to delivering the best customer experience while elevating your brand’s awareness. What better way to get creative than to capture content and editorial outside of the runways.