Yes, we all want to be in the ultimate Hollywood clique which consists of Taylor Swift, Karli Kloss, Kendall Jenner, and Gigi Hadid. So why can’t ecommerce business be the same? Keep reading to see how ecommerce collaborations can boost your business.
Forbes contributor, David K. Williams, remarked that collaborative ecommerce marketing “is the process of aligning your company’s interests, resources, and marketing muscle with other like-minded companies to accomplish much more than you might be able to do on your own.” Why does collaborating with other business work? Because it establishes credibility to both sides while extending the companies’ exposure.
Your business can gain credibility even if you partner with a smaller or equally-sized company. Ecommerce collaborations allow you to gain “street cred” as you tap into niche audiences of smaller companies. More so, this marketing technique can increase brand recognition, customer value, and customer retention.
Ecommerce collaborations also increase exposure. Think about it; you’re gaining followers and customers from another company. Your reach to new prospective customers will grow exponentially even when partnering with smaller companies. Especially within the digital cloud, social media channels of another company will broaden your customer base.
Here are some great collaborations…
The lingerie line’s recent NYC runway created a more playful aesthetic to compared to the edgier ones showcased in the past. “Everything that Victoria’s Secret creates is about a woman feeling confident and empowered — and also having fun with what she is wearing,” Katrantzou said in a press statement. “This collaboration is going to be bold, fun and playful.”
Just when you thought the dad sneaker trend peaked, it continues on. Wang has partnered with Adidas to create an 18-piece collection featuring outerwear, shorts, track tops, and more. Alexander Wang was inspired by the retro idea of repurposing and reimagining items from previous collections.
Moschino’s Jeremy Scott has teamed up with the fashion savvy brand, H&M to deliver a Versace inspired line. The products range from $25 to $300, which include pieces for both men and women, as well as dogs! This line is full of bold designs and prints for your quirky style.