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Boost conversion and engagement through rich, shoppable content

From initial acquisition to the final purchase, rich content is the engine that drives the customer journey, turning casual site visitors into loyal customers. 

This ebook reviews the three key stages of the customer journey - attract, engage, and convert - and helps you discover how retailers can implement content to generate major revenue. Featuring live examples by brands like Hush, Ethan Allen, and Murad, you'll learn how content can turn an often predictable purchase process into a rich and powerful brand experience.