Empower Your Marketing Campaigns
Marketers are constantly trying new campaigns and ideas, but to confidently know how these strategies performed, they need to know and understand the data. Without proper analytics, there is no way to truly know which campaigns are a success to be repeated, or a misstep to be avoided.
Analytics allow marketers to make informed decisions, ultimately leading to more revenue. But 80% of retailers are reportedly using Google Analytics incorrectly.
In this ebook, we'll discuss:
- The top four metrics that every marketer must know and analyze
- How website traffic is sourced, and what it means
- Key strategies to improve metrics across the board